Semalt: The Most Powerful SEO Tools For Business

Competition in the e-commerce market is intensifying, and even the most powerful companies should, from time to time, monitor their popularity on the Internet.

Thus, there are many options for professionals who run websites for giant companies, as well as for novice bloggers who are just beginning to attract new readers.

Whether you are already an expert or even a beginner, your competitors won't wait. So, be the first to improve your position on the Internet: SEO is essential for you!

Indeed, SEO is a complex process that requires the use of additional tools. Over the last few years, Semalt has put in place the best analysis tools to develop relevant SEO strategies for your companies. The future is near. Therefore, make sure that your website has a leading position in it today.

Discover here the most relevant Semalt analysis tools and strategies that will help you to promote your website in the top search engines: SERP – CONTENT - GOOGLE WEBMASTERS - PAGE SPEED

SERP (Search Engine Result Page)

SERP section includes tools for comprehensives website analysis. Discover keywords that your website ranks for, find your traffic-driving pages, and determine their positions in organic search results. Explore your competitors’ metrics to build a successful promotion strategy.

Keywords in TOP

This report shows all the keywords for which your website ranks for in Google organic search results, ranked pages, and their SERP positions for a particular keyword.

Include sub-domains: you can analyze your core domain and sub-domains or exclude them to get the data for a core domain only.

Search engine: These are search engines that have already ranked your website at least for one keyword. The list is sorted in descending order of the number of keywords.
The result shows you: 
  • The number of keywords in TOP: In this section, you’ll have a chart that shows the number of keywords in TOP over time. It helps you to check out the changes in the number of keywords that the website ranks for in Google TOP 1-100 organic search results.  
  • Keywords distribution by TOP: Here, you can find the number of keywords that the website ranks for in Google TOP -1-100 organic search results, as opposed to an earlier date. 
  • Ranking by keywords: here is a table that shows the most popular keywords the website pages rank for in Google organic search results. You can find their SERP positions for the selected dates and how they’ve changed, as opposed to the previous period.

         You have the possibility to filter the data in the table by various criteria: 

    • A keyword or its part
    • A URL or its part
    • TOP 1-100
    • Position changes
For example, you can filter out all the pages that rank for a keyword containing the word ‘’ buy’’ and have TOP-1 positions in organic search results. 
This table also shows you:
  • The keywords that a website ranks for in Google organic search results
  • URL of the ranked pages of your website and their SERP positions for a particular keyword.
  • The web page position in the Google TOP for a target keyword on the specified date.
  • The average number of monthly searches for a target keyword in the Google search engines. 

Best Pages

In this section, you will find the pages that drive the highest share of organic to your website. Pay careful attention to them: fix their on-page SEO errors, add unique content, and promote these pages to get more organic traffic from Google search. Inside this, the result will show you:

Best pages over time: you’ll get a chart showing the changes in the number of website pages in Google TOP for the entire life cycle of the project. Then By switching on the scale, you can view the data for a week or a month.

Difference: here, you can find the number of websites pages in Google TOP 1-100 organic search results, as opposed to an earlier date.

Selected pages keywords stats: here, the chart shows the changes in the number of keywords the selected pages have been ranking for in Google TOP for the entire life cycle of the project.


In this section, you will find all the websites that rank in Google TOP 1-100 for keywords similar to those your website ranks for. Find out what position your website holds among your competitors by the number of all keywords in TOP-100


Learn if Google treats your webpage like a unique source or not. Here you’ll be able to check an exact percentage of your content uniqueness, find out what parts of a text are plagiarized, and look through the primary sources.

Page uniqueness check

Find out whether Google treats your webpage like a unique one or not. Even if you’re sure your content is unique, it may have been copied by someone else. And if some other webpage with your content is indexed sooner than yours, Google will consider it to be a primary source of content, whereas your webpage will be labelled plagiarized. Keep in mind that a large percentage of duplicate webpage content may lead to Google penalties.

The main purpose of the Page uniqueness check

The main purpose of the Page uniqueness check service is to detect content stolen by competitors, to which authorship can go, and your site will become just a duplicate and never take a top position.

The verification takes place in three small steps. First, you indicate the address of the site, in the URL section, then you indicate whether you want to do your verification internationally ( (All) - International) or only in the French web ( (French) - France), and now you launch the verification by pressing the green CHECK button. We will scan it and display all sections. 

Then, you can check any section in one click!


The search engine most likely considers this page unique. The webpage positions may grow unhindered on the SERP.


The search engine most likely considers the content on this page a rewrite. The webpage positions may grow or, at least, will not deteriorate. To promote your webpage, create more unique and useful content.


The search engine most likely considers the content on this page to be plagiarism. The position’s growth is unlikely. You should replace your current content with a unique one.

After all those parts, you can also see in your result two main parts, which are: 

Content: Here, you can find all the text content that Googlebot sees on the given webpage. Duplicate parts of the content are highlighted.

Original content source: Here, the websites that Google treats like primary sources of the given content are listed in this table. Then, you can check what part of the content is found on each of those websites.

Note that you can meet the Semalt’s team for any questions about the solution for the uniqueness of your website.


Manage multiple websites using our user-friendly interface. Submit your domains or particular URLs to Google and track their performances with ease. Make sure to create a Google account to get access to the Google Webmasters section.


Google webmaster is a service that shows how your website appears in Google search results and helps you to identify indexing issues. On this webpage, you can submit your websites and sitemaps as a whole list and request their indexing by Google.

Property contains: Filter the results by a URL or its part. You can find the URLs that contain or do not contain a specific word as well as exact URL matches. 


These metrics show how effective your website is. You can view them for a specific date/time period and compare the data. This service helps identify your website strengths and the errors that prevent it from being ranked in TOP 1


In this block, you can submit your website’s sitemaps to Google to see which sitemaps have been indexed and which ones have some errors. Select a domain to view a list of sitemaps.


Check if the load of your webpage meets the Google requirements. Here you’ll be provided with the information about the existing errors that should be fixed as well as the tips on how to improve your site performance.

Why is a site speed important?

The speed at which a website loads is a ranking factor. A long loading time negatively affects the position in the results. Yandex and Google prefer fast resources. 

The optimal loading time is 2-3 seconds. Ideal - user response time is 0.5 seconds.

Today, most online audiences use mobile devices to visit sites. And they have much slower access channels and internal resources than personal computers.

Everyone knows that a slow site is bad. If the site slows down periodically, visitors have serious problems solving their tasks, and on top of that, it's just annoying.

But even if the situation with the web resource is relatively normal, slight delays in displaying the site result in a loss of audience and a drop in the conversion rate.

Experts of online shops have found that when the download speed drops by 100 ms, their sales immediately drop by 1%.

Therefore, the problem of site loading speed needs to be solved immediately in several directions. 

And for a good reason, Semalt has developed this Page speed analyzer tool to analyze all possible parameters regarding the speed of a site and specific pages: Find out how it works.

Page speed analyzer 

Page speed analyzer is used to determine whether the load time of your webpage meets the requirements of the Google search engines. It also identifies errors to be fixed and comes up with improvements that can be made to optimize your webpage load time. 

After the analysis, you get not only the report for the computer version, but also for the mobile version.
For each result, you will see : 

Page load time: the amount of time it takes for the page to become fully interactive.

Successful audits: The number of audits that your web page has passed successfully.

Errors to fix: Fixing these errors will help your web page load faster

With Semalt, you can also request a free consultation and find out how to improve your website: